Be a lazy git and get fit at the same time? The Coach Potato's dream can come true with the Slendertone Flex EMS Belt.

Ergonomically designed to perfectly fit a male physique, the Flex EMS uses the very latest CSI technology, exclusively developed by Slendertone, to stimulate the abdominal muscles. No other Home Fitness equipment is this versatile. It helps improve tone and definition, as well as speed, strength and endurance, is portable and easy to use. Most importantly, it's clinically proven to work! In trials, 9 out of 10 users reported an improvement in firmness, and 8 out of 10 an improvement in flatness along with a 25% improvement in muscle strength.

Flex targets groups of muscles that are difficult to tone with conventional exercise. The beauty of Flex is that you don't need to tie pads all over your stomach, which eliminates the problem of the pads moving around and falling out of place. The CSI technology also means Flex can stimulate all the abdominal muscles, not just those under the belt, and because you just slip it on, you can get on with other highly urgent activities (such as watching the footie or reading the papers) while Flex tones your stomach.